Possibly overlooked last month was a product launch announcement of enterprise video solutions from web content management kingpin Vignette (NASDAQ: VIGN). Vignette Video Services and the latest release of Vignette’s Rich Media Services is obviously aimed at companies who are already producing business video communications and want more strategic control over web viewership. Vignette says the new services are designed to help drive revenues using video to keep visitors glued to the site and increasing revenue opportunities.

The Straight Line: This announcement barely caused a ripple in the streaming media industry, but should cause rich media solution providers to take notice. Truly internet video is growing significantly and management of this content is the critical success factor.

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